Marketing Tech Stack

In today‚Äôs Marketing Technology Stack landscape, we see hundreds of Marketing apps and tools around us. Over years, it has grown substantially and many enterprises or even SMB companies are beginning to allocate marketing budget to purchase some of these Martech into their overall digital marketing transformation framework. Market has become very competitive as companies shift towards becoming more customer-centric organization. It is very clear that if you fail to understand your customer behaviors and have not done a good job in creating customer personas, buyer journey and data segmentation, you will end up getting much lesser leads which will … Continue reading Marketing Tech Stack